Middlewich Rd, Rudheath, Northwich CW9 7DT

Travel and Tourism

If you study Travel and Tourism at Rudheath Senior Academy you will investigate the industry as a whole looking at all the employment opportunities as well as trends and factors that have affected tourism around the world. In addition, you will gain a hands on insight into how business in tourism operates as well as gaining valuable customer service skills and knowledge. You will move on to look closer to home and analyse the merits of the UK as a tourist destination. As well as doing an in depth study of tourism in Europe and all around the globe in our long haul destinations units. The travel industry as whole is constantly evolving and your lessons here will reflect this. Staff use up to date industry reports and news items to make your lessons relevant and stimulating. You will be required to do your own research too and be prepared to present your findings verbally.  

At Rudheath, the BTEC National qualifications in Travel and Tourism has an essential core of knowledge and applied skills. There is an external assessment in which the students have to explore the travel and tourism sector. This provides independent evidence of learning and progression alongside the predominantly portfolio-based assessment. Our curriculum should give learners opportunities to link education and the world of work in engaging, relevant and practical ways. It should enable learners to enhance their English and mathematical competence in relevant, applied scenarios as well as support learners’ development of transferable interpersonal skills, including working with others, problem solving, independent study and personal, learning and thinking skills. Ultimately, it should give learners a route through education that has clear progression pathways to further study or an Apprenticeship. Fundamentally, after completing this qualification we want our students to have an insightful understanding of travel destinations worldwide and in the UK in terms of their location and appeal. We want our students to have developed a competence when dealing with customers/other professionals in a face to face, over the phone or written context. And they should have an appreciation of the factors that can affect tourism and its economic importance. Curriculum Implementation Statement Our curriculum is organised to give our learners a core of underpinning knowledge, skills and understanding, and a range of options to reflect the breadth of pathways in a sector. This gives learners the opportunity to gain a broad understanding and knowledge of the travel and tourism sector as well being able to investigate areas of specific interest. The curriculum is designed to develop essential skills and attributes prized by employers, further education colleges and higher education institutions. Students studying Travel and Tourism at Cowley will start their learning by studying towards and externally assessed unit which underpins their knowledge of the travel industry. Following that they study portfolio based units which culminate in a synoptic internal assessment which will require them to utilise all of the skills and knowledge they have acquired in previous units of work. Curriculum Beyond the Classroom Experience of travel and tourism organisations is vital to understanding and developing skills in this sector. As a result we take our students on several industry visits including David Ogden Travel (local independent tour operator), Hilton Hotel (large multinational organisation), Manchester Airport (large gateway airport and employer for the region), Southport Pleasure land (traditional local visitor attraction). Subject Expertise All staff delivering Travel and Tourism have delivered the curriculum at Level 2 and Level 3 for over five years. All have relevant business qualifications to at least degree level with one member of staff studying Leisure and Tourism to post graduate level. All new members of staff are given a full set of resources and are supported in assessment via the internal verification process. Destinations There are mandatory units and optional units. Mandatory units, developed in consultation with employers and educators, give learners the opportunity to gain a broad understanding and knowledge of a vocational sector. Optional specialist units focus more closely on a vocational area, supporting progression to a more specialised Level 3 vocational or academic course or to an Apprenticeship. Staff delivering Travel and Tourism will have an ongoing dialogue with students about career choices and opportunities. Very often staff receive latest information about new courses, work experience and employment opportunities. This is relayed to students and staff facilitate students in their application process. The sector-specific skills and knowledge will provide a sound basis for progression to further study of this sector at level 3 through a vocational qualification such as a BTEC National in Travel and Tourism, an apprenticeship in travel and tourism or a Degree programme such as Tourism Development or Event Management. 

A student that choses to study BTEC Tech Award, Travel and Tourism will gain knowledge that underpins the effective use of skills, processes and attitudes in the sector such as the appeal of different tourist destinations to different types of customer, and the factors that influence travel and tourism. They will develop skills as researching different travel and tourism organisations, the features of tourist destinations, and the products and services available to meet the needs of different customers. They will explore the attitudes that are considered to be very important in the travel and tourism sector, including how to develop tourism while respecting the environment and local communities.  

In Component 1, learners will investigate travel and tourism organisations, their aims and how they work together. They will explore types of travel and tourism and the features that make destinations appealing to visitors.  

In Component 2, learners will explore the different factors that may influence global travel and tourism, and how travel and tourism organisations and destinations respond to these factors. They will examine the potential impacts of tourism at global destinations and how destinations can manage the impacts of tourism and control tourism development to achieve sustainable tourism.  

In Component 3, learners will investigate how organisations use market research to identify travel and tourism trends, and customer needs and preferences. They will apply their understanding by selecting products and services, and planning a holiday to meet customer needs and preferences.  

Students will complete three Components as part of this BTEC TECH Award: Component 1: Travel and Tourism Organisations and Destinations and Component 3: Customer Needs in Travel and Tourism These components are assessed through internal assessments (two in Component 1 and two in Component 3) They are designed to test students understanding of the components Learning Aims and are graded internally and moderated both internally and by the exam board. Pupils will complete these assessments in exam conditions, but with some support from their teacher. Pupils also have the opportunity to re-sit each assessment (without formal feedback) if they do not meet the grade in the first instance. Component 2: Influences on Global Travel and Tourism This component is assessed through an exam that is set and marked by the exam board and completed in exam conditions. It is a 2-hour exam and is worth 70 marks. 

We aim to inspire student’s passion for travel while developing their skills, knowledge and understanding of the Travel and Tourism industry. 

Tourism is one of the fastest growing industries in the world and provides employment to almost 10% of the job market. Students will have the relevant skills and knowledge to go on to work in this dynamic and wide ranging industry. Students’ will have the fundamental knowledge of the vast industry whilst also being encouraged to nurture their skills to ensure they are successful in their chosen careers. 

We also aim to encourage students to travel wherever they would like to; locally, nationally and internationally, broadening students horizons to all possibilities across the globe. 

Students will be inspired to explore a range of different destinations and open their minds and their hearts to the possibilities of travel. To accompany this passion, students will have developed a secure sense of how to travel easily, safely and responsibly and will have developed their skills and confidence in planning and booking trips and travel events.